In February / March of 2018 we served the Milwaukee Auto & Truck Show by bringing an Esports 
experience to the show. The goals were to offer a unique attraction to the auto show while inviting the college student buyers to see the cars. We learned that most of the universities and area colleges had mid-terms during those 10 days of the show, coupled with the fact that no purse investment was made to attract college clubs or varsity Esports teams in, challenged MiLBooM further. We advanced our direction by inviting 137 area high schools, their representatives, and their families to participate with us. MiLBooM then created the 1st Wisconsin High School Esports Championships and had seven high schools compete in Rocket League and Super Smash Bros. There was much hooping and hollering as the boys, coaches, and family members cheered each other on. Everyone was excited who participated and expressed appreciation for our showmanship. Winners received school trophies and a scholarship check.
We designed the event Logo posted in the upper right hand corner of this article tie the auto show into the gaming. Many competitors commented positively about it.
Throughout the show, we offered sponsored free play to all of those who found us at the show. Young and old enjoyed complimentary gaming 
over the four days. Games offered included Forza 7, Super Smash Bros, Rocket League, Mariokart 8, and HearthStone.
Out of our efforts, the first Wisconsin High School Esports league was formed, something we proudly helped to bring awareness to its successful start-up.
Special thanks to: Mike Dahle, for his tournament direction, the president of the (WiHSEA) Wisconsin High School Esports League, and Bill Sanders, 2-time (2017-18) Super League – League of Legends Champion, and Andrew Baker “super tech” for their dedication in serving our event.
See more photos of our Esports Experience at MiLBooM’s Facebook page.
Below are the final rankings for the HS competitors. We thank everyone for their participation.
| Final State Rankings | Player | High School | Smash 4 | |
| 1st | Ahmet Seggo | Hamilton HS | ✔ | |
| 2nd | Ethan Pfister | Hamilton HS | ✔ | |
| 3rd | Steven Voss | Hamilton HS | ✔ | |
| 4th | Alex Teerlinck | Hamilton HS | ✔ | |
| 5th Tie | Joe Kebis | Hamilton HS | ✔ | |
| 5th Tie | Tyler Kebis | Hamilton HS | ✔ | |
| 7th Tie | Nicholas Lisowski | Wauwatosa East HS | ✔ | |
| 7th Tie | Simon Ackaouy | Hamilton HS | ✔ | |
| 9th Tie | Alex Menne | Arrowhead HS | ✔ | |
| 9th Tie | Noah Wartenluft | Arrowhead HS | ✔ | |
| 9th Tie | Shane Johnson | Hamilton HS | ✔ | |
| 12th Tie | Ben Frehr | Hamilton HS | ✔ | |
| 12th Tie | Logan Mumper | Hamilton HS | ✔ | |
| 12th Tie | Luis Gomez | Hamilton HS | ✔ | |
| Final Rankings | Team | High School | Rocket League | |
| 1st | Smash Mouth | Wauwatosa East HS | ✔ | |
| 2nd | MDM B’Easts | Brookfield East HS | ✔ | |
| 3rd | ThunderStryke | Elkhorn HS | ✔ | |
| 4th | Rocketeers | Wauwatosa East HS | ✔ | |
| 5th Tie | AHS Esports | Arrowhead HS | ✔ | |
| 5th Tie | Sharp Miter | Pius XI Catholic HS | ✔ |
